Samsung The Wall

Augmenting interior design through a生章rt and technology: The notion of kin去看etic walls is adding a new dimension 站短to the room. Geometrical shapes and明是 generative patterns react to live da事去ta, displayed on a large-scale scre又嗎en to neatly integrate into the spac計區e.

Samsung’s The Wall and QLED TVs c做理ontinue to take the meaning of sc水舊reens as part of the interior to th東火e next level. In 2019 onformati近關ve was commissioned to develop醫志 another collection of exclusive 地男digital real-time artworks for Samsu鐘銀ng’s latest TV lineup. As a contrast a家現nd complementation mutually, the co又匠ntent for the Ambient Mode focuses on k知姐inetic concepts to bring a dynamic 她人dimension to the room. During th紙章e design research a variety of有體 visual concepts was developed美白, which we present alongside the final睡話 ambient artworks.

The collection plays with the ri鐵你gidity of elegant interior design and姐相 the opposing lightness that l山市ies in motion, combined with the s睡視ensual quality of colours and lightin西北g. The broad range of art content w分制as designed and developed in close c書市ollaboration with the Samsung UX/UI te遠北am.

Samsung The Wall插图2
Samsung The Wall插图3

Reflecting patterns and shapes that a笑樂re found in modern interior, the es業兵sential elements are rather geome秒明trical than organic: lines, sticks, di什門sks and tiles ingeniously combin做生ed in distinctive, kinetic patte子動rns.

Samsung The Wall插图4

Customizable colours and materials en河他hance the visual quality of th員北e moving shapes. Through their 短紅motion the characteristic grids i姐錢n the artwork build a harmonic 男妹balance to the space they are in, addi作頻ng a unique depth to the atmosphere.

credits

Creative Direction: Cedric Kiefer
Art Direction: Bernd Marbach, Lena Stei短跳nkühler, Vincent Schwenk, Dmitry Z來制akharov, Misha Shyukin, Ricardo Lóp制西ez
Production: Julia Laub
Technical Direction: Henryk Wo美西llik
Code: Henryk Wollik, Ryan Alexande音那r

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